Whether you’re running a retail store, an office space, or a manufacturing plant, your exterior signage will make the first impression on your customers and potential clients. The impact of your business signage goes well beyond its visual appeal, promoting your brand, increasing brand recognition, and strengthening loyalty among existing clients.
Custom storefront outdoor signs are the most visible sign products available and provide an effective balance of visibility, information, and aesthetics. There are hundreds of different types of colors, thicknesses, and materials to choose from, so it’s important to find the right combination for your unique business needs.
Your building sign is one of the most cost-effective marketing tools that you can own, with long-term benefits outweighing the initial cost. When designed properly, your sign can help you build a strong foundation for your business and increase your revenue stream by attracting new customers and improving navigation.
In order to effectively attract attention and communicate your message, it’s essential to select the correct font for your building sign. A bold font is more likely to stand out than a cursive or all-caps font. In addition, it’s better to use a lowercase letter than an uppercase letter in your design, as it will be easier for customers to read at a distance.
While the text in indoor and outdoor signs will vary, both can include graphic elements like pictures or logos to convey a message. In terms of color, matte finishes are typically used for designs that center around text while gloss is more commonly used for those with highly visual graphics or vibrant colors.
Directional signage is a critical component of any commercial property, helping customers find their way in crowded shopping centers or industrial complexes. These type of signs can also be used to display opening hours or to announce special events, such as sales or holiday promotions.
Monument signs are a great option for businesses that want to make a large statement with their building signage. These heavy-duty signs are built to last and can be made from a variety of materials, including a durable and attractive metal. Unlike other types of building signage, monument signs have no recurring costs and can be a smart investment for your company’s branding strategy.
Your storefront sign is often the first interaction potential customers have with your business, making it a critical element of your branding and marketing strategy. Working with a professional Las Vegas sign company ensures that your sign is not only visually appealing but also communicates your business’s unique identity effectively. A well-designed storefront sign can capture attention, increase foot traffic, and create a lasting impression, setting the stage for customer engagement.